Natural Pet Food Treats

Mirroring Trends

Dogs, cats, birds, and exotics provide emotional support, unconditional love and steady companionship to their owners. Pet owners, in return, love their pets like family and want to feed them high-quality products. They also like to discover new ways to interact with their pets. Providing treats for meeting performance goals or just being a ‘good boy’ is another way that humans interact with their pets. Trends in pet food treats mirror trends in human snacks and non-meal indulgences. Consumers want healthy, natural alternatives for themselves, their families and their pets. The FDA does not have a legal definition of natural, although they are presently in the process of defining this term. Natural to most consumers means free from synthetically-produced preservatives or chemical names and containing simple and fewer ingredients with minimal processing.

By Dr. Jane Caldwell

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