Twinkies - Longer Shelf LifeTwinkies are coming back in a big way in less than a week. The announcment was made by the Apollo Global Management and Metropoulos & Co. this week.

The biggest added value of Twinkies coming back is its longer shelf life.

Hostess Brands LLC says the spongy yellow cakes will have a shelf life of 45 days when they start hitting shelves again July 15. That’s nearly three weeks longer than the 26 days the previous owner had stated as the shelf life for Twinkies. Source: Twinkie shelf life to nearly double after relaunch – July 8, 2013

I really think more companies are going to market the shelf life of their products in the future. This information is valuable to distributors and retailers and ultimately consumers. People are also much more conscisous about freshness dates on products, especially food items.

At Midwest Laboratories, we work with companies on a regular basis concerning their shelf life testing needs. We perform shelf life studies under normal and accelerated conditions. In addition, we have built a  decision-data management system around this process which tracks and records analysis results at defined times. This information is recorded and reported for clients to view the whole shelf life process from start to finish.

With the rebirth of Twinkies, this product will show everyone the value that shelf life infromation can bring to the market.

photo credit: Eleventh Earl of Mar via photopin cc